<$2m direct investment into D2C startup

Client Type
VC Fund
Deal Type
Direct Investment
Services Provided
Investment Due Diligence
Market Assessments
Detailed Summary

Pre-Series A D2C startup that focuses on plant-based health and wellness subscriptions. This included a lengthy negotiation due to the Founder having outsized control rights, hybrid physical & digital business operations, and a new lead investor that did not have an investment track record.

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