We have opinions.

We work with good humans with strong character who have their own unique sets of values. But we all agree on a few things:

Generosity beats Efficiency

We default to being generous with our time and resources, even if we lose a few minutes of precious efficiency in the process.

We specialize in functions that are exceedingly complex, yet require the soft touch of a trusted human.

We follow through on our commitments and remember those who helped us along the way.

Yes, we read the latest startup news.
But we prefer timeless lessons from sources that aren't fueled by the latest news cycle.

Laws of UX describes basic neuroscience and psychology phenomena in a digestible format that can be applied to any business communication.

Steinbeck's novels have taught us more about character and human behavior than any textbook ever could.

Beshara's long-form podcast is full of refreshingly non-succinct takes on the latest successes in startup land.

Lee's timeless novels have taught us how to confront the world when we encounter people with different values and beliefs than our own.

Karim has pulled together a trove of valuable startup tools to help founders ideate and launch their businesses.

Meyer teaches us that every business can benefit from an unwavering focus on hospitality.

We're a group of hardworking misfits that love the thrill of a tricky business challenge.